did rebel yell bourbon change its name

Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Stitzel Weller Distillery Timeline - Whiskey ID I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. Rebel Yell was to be produced in small batches and sent out to southern states. In Virginia battlefields, monuments, and references to the areas history are very common. Theres a couple things to expect from a bottom shelf whiskey. Rebel Yell Bourbon - Review - Gentlemen Ranters While this change has certainly upset some people, its an understandable switch. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Units were nicknamed for their apparent ability to yell during battle. An American classic is reborn for anew era of rebellion! Kings Dominion's Rebel Yell is getting a name change Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. It started with a new bottle design and a new marketing campaign. I dont remember ever seeing any historical theming or educational features. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Finish: Sweet honey and light pepper and spice. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Lets be honest were talking about a $15 bottle of bourbon. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Please check your entries and try again. It was becoming my go to, especially for its price point. I'm also a huge fan of terrain roller coasters. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. In 2019 Rebel Yell went through a rebranding effort. With the news of the name change of the Rebel Yell being the last straw. Imageused underCCby Mr. Gray. Especially for those of us that have been riding it since the 70s," said one more. I guess Billy Idol needs to rerecord "Rebel Yell." Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. ago One is less overtly pro-slavery and pro-confederacy. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. And Charley said, "Well it wouldn't be proper since I sold it." However, the addition of ice makes things a little better. As one of those small minority it has never really bothered me either. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. The standard price of Rebel Yell used to be right around the $12 mark. Good luck selling and Never Go Quietly! We talk about bourbon, rye, or any American whiskey here (yes, even Jack). We have to know and understand it in order for us to understand who we are today. The park did what they thought was best. Whiskey Review: Rebel Yell American Whiskey Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Rebel Yell: A Classic Bourbon from the Deep South These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Rebel Yell went through a rebranding effort which brought about a couple changes. Thank you. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Alcohol on the plane: how much can you drink on long flights? Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. It is often enjoyed neat or on the rocks. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. 2 Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Rebel Yell is one of those old throwbacks. Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers In 2016, construction on the brand new Lux Row Distillery was begun. Do you support the move? Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Quick everyone buy up the Rebel Yell bottlings before they are gone! In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Did it hurt your feelings too? They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. By 1984, Rebel Yell was distributed nationally. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. [1] The origin of the yell is uncertain. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Product Description. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. History of Rebel Yell in America - Dram Devotees With these changes also brought about a hike in the price. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Yes. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. So, lets take a look at this old timer and see whats in that bottle. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. I've heard the 10-yr is the same juice from the Old Fitz decanters. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. You caved! Well see if this changes soon now that Lux row Distillers hits the four year mark. Sharp. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! It wont be undone but it was a mistake to change the name of an icon! At last it grew too dark to fight. Awww poor baby. Interesting was in Lux Row today and not one mention of it. With the rye segment up 23.3% thereis no better time to launch this new variant*. The results of honorable Men idly standing asideand remaining silent. Once I became more conscious of the significance of the name, I did find it awkward. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. NGL the name was off putting and should have been changed decades ago. This change is still being implemented on retail shelves. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. I thought that moniker just applied to Ole Miss fans. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Okay, so this isnt a great sip, but not awful either. There is just no end to this madness. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Review: 1969 Rebel Yell Kentucky Straight Bourbon Whiskey The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Award-winning Rebel Yell bourbon dates back to 1849. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. By Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. With the updated packaging,now is the perfect time to capitalize on thismomentum. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! The Yellow Stone brand was discontinued in 2015. However, in 2020 the rebranding effort went to removing Yell from the bottle. I like Rebel Bourbon a lot better at the $13 price point than $18. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Good Lord, people. Landon Sampsell We will never go there again. This price point places Rebel whiskey in the low end of the standard segment. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Good one. November 18, 2020 in General Bourbon Discussion. Tons of bottles out though. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. When it was launched, it was only available south of the Mason-Dixon line. It is high-proof and made from corn. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. While the connection to the Civil War was obvious, the name never bothered me. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. The W.L. Rebel Yell: A History Of The Civil War's Most Famous Bourbon The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. . Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. This topic has been inactive for at least365 days, and is now closed. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey Then suddenly, I stopped seeing it in stores around town. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Do you wish theyd keep the name. Did something happen with Rebel Yell bourbon? : r/bourbon Yep, they did. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Privacy Policy. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Im sure theyll be hitting the clearance rack soon. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Press question mark to learn the rest of the keyboard shortcuts. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Rebel Yell Has a Cool New Look and Two New Bourbons Lets take a look at how much a bottle of Rebel Bourbon will cost you. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Waitis that name potentially offensive? However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. lol. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Rebel Bourbon - Defiantly Smooth Wheated Bourbon In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Reddit and its partners use cookies and similar technologies to provide you with a better experience. But for a while, it was common knowledge the main supplier was Heaven Hill. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt The sound of the yell has been the subject of much discussion. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. Kings Dominion renaming iconic Rebel Yell roller coaster It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Billy Idol wrote the song because of the bourbon. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Billy Idol's song "Rebel Yell" was named after the whisky. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him."